CPRs law stands for Consumer Protection from Unfair Trading Regulations. These are regulations that are put in place to protect the consumer from malicious traders/ sellers. This law was put in place in 26th May, 2008 after the UK government saw existence of unethical practices from sellers that were unfair to the consumer. The CPRs law affects business transactions to either consumers or other businesses. Good conduct must be portrayed at all times by the business.
A practice will be deemed unfair if it does not meet the professional diligence. It is also deemed unfair if it drives a consumer to making a bad choice which they wouldn’t have made otherwise. A business should not omit any important information when transacting with a consumer. The business should also not mislead the consumer so that they can improve sales. All these will be deemed unfair and will receive action in accordance to the CPRs law.
Misleading information may vary in a number of ways but generally, the consumer ends up realizing the real information later after a purchase. This misleading information may be in the characteristics of the product, side effects of the product, availability of the product and even the details of the trader. A trader suggesting to own a number of awards or papers can deceive a consumer into earning their trust.
Information of a product or service should be clear and straightforward to avoid any wrong choices by the consumer to the advantage of the trader/business. Aggressive practices include use of physical force to buy a product or receive a service by the business. This is harassing the consumer thus breaking the right to freedom of choice.
Other practices that break the CPRs law include not revealing when a product is available for a limited time period, or falsely saying that stock will be over soon making the consumer to make a decision immediately.
The CPRs law is enforced by several organizations such as the Trading Standards Services (TSS) and Office of Fair Trading. These enforcements can go even to criminal proceedings depending on the malpractice.
The punishment if found guilty of an unfair practice can be towards the manager of the business or the business itself. A business can be charged a high fine for the offence. The manager can be charged a fine or receive jail time of up to 2 years.
CPRs law has proven to be a very good action to help consumers. This is because that local consumer can face a lot of oppressions especially from large businesses with a lot of power and influence. This has however been solved by existence of this Consumer Protection law.